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44 West 28th Street, 8th Floor
New York, NY 10001
United States of America

Founded in 2002, Reboot engages and inspires young, Jewishly-unconnected cultural creatives, innovators and thought-leaders who, through their candid and introspective conversations and collaboration, generate projects that impact both the Jewish and non-Jewish worlds. 

Getting Excited for 10Q 2017


Getting Excited for 10Q 2017

Shane Hankins

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10X10: 10 Years of 10Q

10Q is celebrating its 10th year this fall. It all started as a digital tool for annual reflection created by Reboot. Inspired by the Jewish High Holidays, a season and process of introspection, growth and renewal, 10Q has presented individuals and communities the chance to look back on the year(s) and chart a new path forward. It’s been an amazing journey as thousands of answers have brought perspective and reminders about years and memories long past. Reboot staff, along with our earliest adopters and newest participants, are looking forward to amping up this project in light of our milestone year.

For the past 10 years, the questions and process have remained the same. Between Rosh Hashanah and Yom Kippur, 10Q emails you a question a day; you send your answers to the secure online 10Q vault, and they are returned to you one year later, as the process begins anew. The aim is to enable a multigenerational, unaffiliated audience to connect with the idea and practice of introspection, fusing modern technologies with ancient practice. We’ve provided a consistent framework for personal reflection so that you, the user, can have an ongoing template for contemplating life’s biggest questions.

The 10Q Questions

Q1: Describe a significant experience that has happened in the past year. How did it affect you? Are you grateful? Relieved? Resentful? Inspired?

Q2: Is there something that you wish you had done differently this past year? Alternatively, is there something you’re especially proud of from this past year?

Q3: Think about a major milestone that happened with your family this past year. How has this affected you?

Q4: Describe an event in the world that has impacted you this year. How? Why?

Q5: Have you had any particularly spiritual experiences this past year? How has this experience affected you? “Spiritual” can be broadly defined to include secular spiritual experiences: artistic, cultural, and so forth.

Q6: Describe one thing you’d like to achieve by this time next year. Why is this important to you?

Q7: How would you like to improve yourself and your life next year? Is there a piece of advice or counsel you received in the past year that could guide you in this project?

Q8: Is there something (a person, a cause, an idea) that you want to investigate more fully this year?

Q9: What is a fear that you have and how has it limited you? How do you plan on letting it go or overcoming it in the coming year?

Q10: When next year rolls around and you receive your answers to your 10Q questions, how do you think you’ll feel? What do you think/hope might be different about your life and where you are at as a result of thinking about and answering these questions?

What has changed, however, is you: our audience. Over 50,000 users have used the 10Q digital portal, yet many are craving real-time experiences that draw on the values and ethos of 10Q. We hear you, and that’s why we are bringing the 10Q experience into a number of new communities this year for in-person action.

10Q Pop-Up Series

Piloted in NYC last year, the 10Q pop-up is the latest evolution of 10Q. Traveling around to different locations for 10 days leading up to the Days of Awe, the 10Q pop-up tent meets people where they are with an interactive, hands-on experience. Playing off of the 10Q questions, we ask individuals to write a letter to themselves based on a prompt. Each prompt begins with an intention, “By this time next year.” You fill in the blanks with: “I’ll complete,” “I’ll be,” “I’ll give,” “I’ll create,” “I’ll stand up for,” and more. The prompts are designed to make a commitment to yourself, one that’s reasonable for you. These questions and your responses are written on what we are calling the “renew postcard.” Answers will be anonymously displayed in our pop-up tent as a unique art installation. Even better, we’ll mail (that's snail mail) you back your answers in six months so you can check in on your goals.  


Where can you find the 10Q pop-up? We’re expanding from NYC into Los Angeles, San Francisco and Chicago. You’ll find the pop-up at public spaces, like farmers markets or university campuses, and also at Jewish organizations like JCC’s and synagogues. Want to bring this type of experience to your community or organization? We would love to share the resources and DIY framework with you to create your own reflection program. Simply sign up as a community partner to receive our toolkit and more materials.

As a lead-up to the start of 10Q we’ll be sharing our 10X10 campaign. 10X10 is 100 answers from the first nine years of 10Q and we’ll be posting an answer a day online. We’ve gone through the 10Q public vault to find answers that will inspire and activate our community in advance of the program launch this fall. Visit 10X10 across social media on Instagram, Twitter and Facebook.  

Whether you’ve been answering the questions for 10 years or want to sign up for the first time this fall, we hope that you’ll join us online and in person. As always, we’re continuing to ask the big questions and we can’t wait to hear your answers.

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