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44 West 28th Street, 8th Floor
New York, NY 10001
United States of America

Founded in 2002, Reboot engages and inspires young, Jewishly-unconnected cultural creatives, innovators and thought-leaders who, through their candid and introspective conversations and collaboration, generate projects that impact both the Jewish and non-Jewish worlds. 



Filtering by Tag: friday app

From Learning to Practice

Shane Hankins

Hi! I’m Esti, a rising senior in the business school at SUNY Binghamton, and a summer intern at Reboot. I’m really excited to be here this summer because of the awesome work that Reboot does. Putting on programs and events to bring Jewish millennials together to create their own Jewish lives is really inspiring, especially for someone who is about to graduate college and enter a new Jewish world.  

As I did some research about Reboot, I saw that they had partnered with the global design firm IDEO. As a leadership and consulting major, a lot of my classes have to do with eliciting creativity and teamwork, so I’ve learned a lot about IDEO. We talk about the strategies of innovation used in their design processes to come up with creative ideas that translate into real products. I became interested in the company after learning about their anti-hierarchical structure where creativity is put above all else. IDEO’s founder, David Kelley, finds ways to bring out people’s creativity by making an open space where all ideas are welcome, similar to the process here at Reboot.

The two organizations created The FRIDAY App, which works to reconnect people by urging them to unplug from their devices for 24 hours. The collaboration of these partners also brought about the Rebook, which talks about the process by which the app and other projects are being created. Outlined in the Rebook are five values that “tie us together:”

  1. Practice Unconditional Welcoming

  2. Balance Humor, Head, and Heart

  3. Celebrate Imperfection

  4. Give People Guidelines and Tools, Not Rules

  5. Make it Gorgeous

These five values were guiding principles in creating The FRIDAY App. Each week this summer, I’ll be writing a blog post exploring a new principle. I’m excited to learn more about each value and see where it takes me, as well as share them with all of you.


Esti Lodge


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