Just For Us: Now Streaming

Is there a wrong way to talk about the Holocaust? That’s the question at the heart of “The Anne Frank Gift Shop,” a dark comedy short about antisemitism that packs a vital and timely message. The film was shortlisted for the best live action short category for the 96th Academy Awards! When a high-end design firm presents its plans to reimagine the gift shop at The Anne Frank House, the company’s overt appeal to Generation Z sparks a debate about collective trauma, the Holocaust—and tote bags. Mickey Rapkin, whose best selling book was the basis for the Pitch Perfect film and television franchise, partnered with Reboot Studios, which funded the project as a part of its inaugural class of studio investments in 2022. Learn more on our site here.

In partnership with Gillian Laub’s “Family Matters” exhibit, Silver Screens Studios (created by Tiffany Woolf) and Reboot presented “It’s All Relative: A Family Matters Reflection and Response Space” in The Contemporary Jewish Museum during the early months of 2023. We invited attendees to record responses to two prompts inspired by “Family Matters,” to reflect on family – biological or chosen – and how our connections with loved ones influence our lives. 

In this new short film about the collaboration, we go behind the scenes with the project creators and producers to learn more about the layers of impact created by empowering great artists to work together. Learn more and watch.

Back on the big screen after 100+ years, the only surviving print of Breaking Home Ties will be shown at the Atlanta Jewish Film Festival with the world premiere of a new original score produced by Reboot Studios with legendary artists Steve Berlin, Mocean Worker, Scott Amendola and more! Breaking Home Ties, released for general audiences in 1922, was directed by Jewish filmmakers Frank N. Seltzer and George K. Rowlands with the express purpose of countering escalating antisemitism in the US. Featuring sympathetic Jewish lead characters, the film is a rare example from early cinema that explicitly depicts Jewish life and rituals. Long thought lost, the world’s only surviving print of Breaking Home Ties was rescued, restored and re-released by The National Center for Jewish Film. The new recorded score premiered with the film in February at the Atlanta Jewish Film Festival. Details and more here.