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44 West 28th Street, 8th Floor
New York, NY 10001
United States of America

Founded in 2002, Reboot engages and inspires young, Jewishly-unconnected cultural creatives, innovators and thought-leaders who, through their candid and introspective conversations and collaboration, generate projects that impact both the Jewish and non-Jewish worlds. 


From the Unplug Blog

Shane Hankins

Check out this post from Lior Frenkel, the founder of, an initiative in Israel that encourages people to unplug.

1. How did you get involved in Unplugging?

I’m the founder of UNDIGITIZE.ME - a social project, designed to raise awareness for Smartphone addiction.


I speak at bars, cafes, high-schools and summits around the world, we created a great pictures campaign, featured on Wired Magazine, covered in the Israeli TV… it went quite viral.

Our next big thing is a children’s book called “Planet Earth Kids Club.” I’m creating the book with a psychotherapist specializing in anxiety disorders and ADHD. It’s for kids (and parents) who are addicted to screens. We created a crowdfunding project on Indiegogo – you are welcome to come help us with creating a better world for our kids.

2. What do you do when you unplug?

I’m an entrepreneur so I need to be creative and innovative. The best way to do that is to daydream, and let your mind sort things out. So I unplug to daydream.Read more.

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