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44 West 28th Street, 8th Floor
New York, NY 10001
United States of America

Founded in 2002, Reboot engages and inspires young, Jewishly-unconnected cultural creatives, innovators and thought-leaders who, through their candid and introspective conversations and collaboration, generate projects that impact both the Jewish and non-Jewish worlds. 

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Maria Arsenieva is the controller at Reboot and is responsible for its finance and accounting. Prior to joining Reboot Maria worked in affordable housing and information technology industries. She earned her MBA at Case Western Reserve University and also holds MS in Economics and BS in Accounting from schools with very long names located in St. Petersburg, Russia, where Maria is originally from.

Melissa Buscemi is the program director for Reboot, providing organization-wide support in the areas of program, event production, communications, development and administration. Melissa holds a BA in humanities and fine arts from the University of Massachusetts Amherst.

Sara Gollom is the development manager for Reboot, responsible for researching potential donors, writing grant proposals, maintaining databases, and processing donations. She also has an extensive background in event planning and project development for Jewish nonprofits.    Originally from the UK, Sara holds an LLB in law from the University of Liverpool.

Shane Hankins, chief operating officer, has rich experience in nonprofit management and fundraising. He most recently served as Executive Director of, a nonprofit providing web development and business consulting services to over 2,300 other nonprofits around the globe.  While there, Shane completely restructured internal operations while increasing membership, budget, and impact.  He was also was a member of the founding management team for the Economic and Community Development Institute, an organization dedicated to building wealth and employment opportunities for refugees, immigrants, and low-income individuals.  This organization grew out of Jewish Family Services in Columbus, Ohio.   In his career he has managed dozens of staff and programs, and has raised over $20 million.

Francine Hermelin Levite is Reboot’s creative director, responsible for developing programs, products and events that help further the Reboot mission of promoting conversation, sparking debate and catalyzing community. Francine has spent a career creating collaborative projects. From her days running a graphic and experiential design studio to producing family political empowerment projects to launching the My Haggadah: Made It Myself DIY workbooks and workshops, Francine partners with users to think, play and create meaning together. She brings to Reboot an inherent appreciation for brand strategy and design thinking and the significant role both can play in connecting people with the essence of Jewish culture.

Josh Kanter is the outreach and partnership manager at Reboot, responsible for liaising with Community Partners to maximize the impact of Reboot projects. Josh brings a wealth of experience in the Jewish community having worked previously with UJA-Federation of New York, American Jewish World Service, the Jewish Federation of Metropolitan Detroit, and Bend the Arc. Josh is a co-chair of Advancing Jewish Professionals of New York City, a local group under the JPRO Network umbrella. Originally from Detroit, Josh holds an MSW in Jewish Communal Leadership from the University of Michigan School of Social Work and has also earned an advanced certificate in Jewish philanthropy from the Wurzweiler School of Social Work at Yeshiva University.

David Katznelson is the executive director of Reboot. A Grammy nominated music producer, in his 30+ years in the music industry, he worked in high school for Bill Graham Presents, as a college radio DJ, as vice president of A&R at Warner Bros., and as the head of the independent label group, The Birdman Recording Group, Inc. Most recently he has served as the Director of Strategic Change for the San Francisco Jewish Federation. Katznelson served as the chair of Reboot’s board of directors since 2012 and he is also one of the first members of the Reboot network, and has been an active member of the community from Reboot’s inception. He is a co-founder of two of Reboot’s most successful initiatives - The Idelsohn Society for Musical Preservation and the Dawn Festival, a Shavuot celebration in San Francisco. 

Tanya Schevitz is Reboot’s national communications and San Francisco programs manager. She has been part of the Reboot San Francisco community since her first Summit in 2006. She is responsible for internal and external communications and organizing local SF events. Tanya comes to Reboot after 16 years as a newspaper reporter and extensive volunteer experience in non-profit event and program coordination. She lives in the Mission District of San Francisco with her husband, Terry, and their sons, Cash and Catcher Che.

Rob Simakovsky is Reboot's marketing manager. Rob is a graduate of SUNY New Paltz with a BA in Digital Media Programming and Management and an MBA in Business Administration. Rob recently worked for Neil Degrasse Tyson's podcast, StarTalk Radio, as well as a Digital Strategist for an artisanal beverage company. Rob is also a musician who enjoys playing and traveling around NYC with his home base in Brooklyn.

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