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44 West 28th Street, 8th Floor
New York, NY 10001
United States of America

Founded in 2002, Reboot engages and inspires young, Jewishly-unconnected cultural creatives, innovators and thought-leaders who, through their candid and introspective conversations and collaboration, generate projects that impact both the Jewish and non-Jewish worlds. 

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Greg Clayman is a digital entrepreneur and advisor to the Skimm. Previously he was General Manager of Audience Networks at Vimeo, where he was responsible for growing and developing the business around Vimeo’s worldwide audience of 170 million monthly viewers. Previously, Greg served as EVP Digital Strategy and Business Development for News Corporation and as Publisher of The Daily, the world's first daily news publication created specifically for the iPad. As Publisher, Greg was responsible for the overall business including management of distribution, business development, sales, technology, and marketing. Prior to News Corp Greg held multiple roles at MTV Networks, eventually serving as Executive Vice President, Digital Distribution and Business Development where he did some of Viacom’s first deals with the likes of Hulu, Netflix, Apple, and other digital platforms.

Gretchen Gonzales Davidson is a musician and arts advocate. She serves on the board at the College for Creative Studies, Cranbrook Art Academy, Detroit Children’s Fund, Culture Lab, and the Friends of Modern Art at the Detroit Institute of Arts. Gretchen is also politically active and served as a Clinton delegate in 2016. She graduated from Michigan State University with a dual-degree in Anthropology and Environmental Policy. She resides in the metro-Detroit area with her husband and three sons.

Ben Elowitz, Board Treasurer, is a multi-time entrepreneur who has made a specialty out of reinventing existing businesses.Currently, Ben is co-founder and CEO of Wetpaint, a next-generation media company that is reinventing publishing on the social web. The company has more than 12 million unique visitors monthly on all its web properties. Ben is also author of Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to become profitable. Prior to Wetpaint, Elowitz co-founded Blue Nile (NILE), which was the first and most successful company to bring diamonds, fine jewelry, and luxury goods into e-commerce.Before Blue Nile, Ben was an early employee at, which was a first-generation e-commerce specialty retailer.Fatbrain went public in 1998 and was bought by Barnes & Noble in 1999.

Jeremy Goldberg is an Executive at [212]MEDIA, which owns and operates a portfolio of media & entertainment ventures in partnership with the world’s most respected media companies.He is also the President of [212]THINK, the company’s new strategy arm, which engineers digital businesses for its partners.He is formerly the president of Generate Insights, a nonprofit consulting firm advising international NGOs on strategic planning, development, communications, and technology strategy. Jeremy played an active role in Barack Obama’s presidential campaign, serving as the Jewish-outreach director, tri-state region, and as national co-chair of Generation Obama, the campaign’s young professionals arm. Jeremy is formerly the director of development at Seeds of Peace, a leading Arab-Israeli conflict resolution organization, and is an executive board member for Soliya, an organization connecting the West with the Arab-Muslim world, and a member of the advisory board of Foundation Rwanda.

Archie Gottesman served as the Chief Branding Officer/Owner of Edison Properties, the parent company of Manhattan Mini Storage and Edison ParkFast, for 28 years. Manhattan Mini Storage is widely recognized and well-loved for its snarky, hilarious, meaningful and provocative ads. Making ads for a dull product like self-storage that are tweeted and shared all over the world has been a branding joy.  After wondering, “Why should self-storage have all the fun?” Archie recently co-founded her own branding agency, STARCH, to help bring that joy to other organizations and businesses and help them to share their message in original, powerful ways. She started by rebranding Judaism with  Archie’s philanthropic interests include serving on various boards, among them the Foundation for Jewish Camp and Animal Haven Shelter, NYC. She lives in Summit, NJ with her husband, their three daughters and four shelter-no-more dogs.

Adam Gross is CEO of Heroku, one of the leading PaaS (platform as a service) providers, and part of the’s platform. A graduate of Carnegie Mellon University, Adam has founded two companies (Personify and Cloud Connect) and was an early employee at three others (Grand Central, and Dropbox), working in variety of marketing and technology leadership roles.

Julie Hermelin is an award-winning director-writer-producer whose creative sensibility has embraced comedic film, reality programming, webisodes, music video and political activism.

Courtney Holt currently serves as the Vice President and Head of Spotify Studios and Video. He was most recently COO of Maker Studios, a next generation media company based in Los Angeles, CA, which was acquired by Disney. Previously he worked as President of Myspace Music, a joint venture between Myspace and key partners in the Music Industry. Courtney has extensive media industry depth and experience with product, advertising, and marketing. He also is a founder of The Idelsohn Society for Musical Preservation.

Jim Koshland has been a partner at DLA Piper US LLP law firm since 1983, focusing on corporate law matters with extensive experience handling formations of companies and venture capital fiancings as well as merger and acquisition transactions.  He currently sits on the Boards of the American Jewish Joint Distribution Committee, American Jewish World Service, Jewish Senior Living Group, Jewish Vocational Services of San Francisco and the Taube-Koret Campus for Jewish Life and is a Trustee of the UC Berkeley Foundation.  Jim got his BA in History from Haverford in 1973 and received his JD from Stanford University in 1978. Jim is married to Dr. Catherine P. Koshland, Professor of Engineering at UC Berkeley who currently is Vice Provost of Academic Planning, Instruction & Facilities.  

Samantha Kurtzman-Counter, Board Secretary, is trying to change the face of children’s media. After working as a director and producer of television and film, Sam is now dedicated to building The Mother Company, a multimedia venture aiming to create healthier (read: slower-paced, less over-the-top, tacky, and grating) products for preschool-age children.

Rachel Levin is the Executive Director of Steven Spielberg’s Righteous Persons Foundation and the President of Fundamental, a consulting practice that works with high net worth individuals and families to increase their impact on the issues they care about most. She is a cofounder of Reboot.

Brina Milikowsky is the director of strategy and partnership at Mayors Against Illegal Guns, the national gun violence prevention organization founded by Mike Bloomberg. Until January she served as Senior Policy Advisor and Counsel in the NYC Mayor's Office. 

Christopher Noxon is a writer and illustrator. He’s the author of the novel “Plus One” and the nonfiction “Rejuvenile: Kickball Cartoons Cupcakes and the Reinvention of the American Grown Up” and the upcoming graphic nonfiction “Good Trouble: Lessons from the Civil Rights Playbook for Activists Today." As a journalist, he has written for the New Yorker, Details, the New York Times Magazine and Salon. His illustrations have appeared in Tablet, the Hollywood Reporter and the Reboot publication “Unscrolled.” He is a past LA chair of Reboot, a co-founder of East Side Jews and a current board member of Temple Israel of Hollywood. He lives in Los Angeles with his wife, television writer/producer Jenji Kohan, and their three children.

Steven Rubenstein is president of Rubenstein Communications, a strategic communications and media relations company based in New York City. He oversees the day-to-day operations of the firm and works closely with the firm’s clients, offering reputation management services to such organizations as Newscorp., the NFL, Paramount Pictures, J.P. Morgan, HBO, David Letterman, the Guggenheim Museum, the Metropolitan Opera, The New York Post, Time Magazine, Hearst, Tishman Speyer and Vornado Realty Trust. Steven is graduate of the University of Pennsylvania, serves on the board of directors for the Mayors Fund to Advance New York City, the Association for a Better New York (ABNY), and Friends of the High Line, a non-profit organization dedicated to the restoration of New York’s West Side High Line railway and plays the bluegrass guitar.

Kay Sarlin Wright, Board Chair, is currently the executive vice president of Public Affairs and Strategic Initiatives for the Empire State Development Corporation, which oversees economic development, tourism, and the Governor’s Office of Motion Picture and Television Development for New York State. She was previously the associate commissioner of the Department of Consumer Affairs, where she oversaw communications, creative services, and marketing for the Department’s consumer protection and anti- poverty initiatives. She has also served as a vice president at the Glover Park Group, chief of staff to Congressman Anthony Weiner, and the Spokesperson for the New York City Department of Transportation.

Daniel J. Sokatch, Board Vice Chair, is the Chief Executive Officer of the New Israel Fund (NIF). Before joining NIF, Sokatch served as the Executive Director of the Jewish Community Federation of San Francisco, the Peninsula, Marin and Sonoma Counties. Prior to his tenure at Federation, he served as the founding Executive Director of the Los Angeles based Progressive Jewish Alliance.

Brent Tworetzky joined XO Group in September 2015. Named one of the “secret rock stars of Silicon Valley” by Business Insider, Tworetzky is a passionate digital leader with an impeccable track record of building important products users love while also scaling meaningful businesses. Most recently, Tworetzky served as Vice President of Product Management at Udacity, a leader in online career education, and as a product and business leader for higher education startup Chegg. Tworetzky also served as a product leader at WebMD, ClassPass and, and as a venture capitalist at Shasta Ventures. Tworetzky earned a bachelor’s degree in Computer Science and Statistics from Harvard, and an MBA from Stanford.

Adam Walden creates cultural distractions for young adults. The president of Gen Art (for a decade), he ran marketing for Current TV (for a year), launched a company with The Box (for a minute), and now runs the SF office for noise ( and is also the associate publisher of Pop Up Magazine. 

Anne Wojcicki co-founded 23andMe in 2006 to enable individuals to get access to their genetic information. Prior to starting 23andMe, Anne spent ten years investing in health-care companies. She graduated with a BS in Biology from Yale and did molecular biology research at the National Institutes of Health, Weizmann Institute, and UC San Diego.

Founder's Circle

Roger Bennett has spent the last decade working on a slew of cultural projects experimenting with generational changes in identity and community. He has helped to found Reboot, a network of young Jewish creatives; Grand Street, a network of young people in family philanthropy; and 21/64, a consulting division specializing in next generation and intergenerational strategic philanthropy. He is the co-founder of the Idelsohn Society for Musical Preservation, a recordlabel and archive dedicated to tracking down lost Jewish music and the musicians who created it, which recently released Black Sabbath: The Secret Musical History of Black-Jewish Relations, a groundbreaking compilation telling the untold musical history between Jews and African Americans in the mid-20th century featuring Johnny Mathis, Aretha Franklin and Nina Simone. He is also the co-author ofa number of books including Bar Mitzvah Disco and Everything You Know is Pong: How Mighty Tennis Table Shapes Our World (It Books, 2010), a cultural history of table tennis.


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